The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world.
This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed and what its future prospects are. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of 'place' (identity and terroir and tourism), marketing the 'myth' of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand). The book brings together leading academics and examines the champagne region from multidisciplinary perspectives.
Examining the champagne region provides insight into a range of management, production-management, branding and consumer-related issues and will be of interest to students, researchers and academics interested in Gastronomy, Wine Studies, Tourism, Hospitality, Marketing and Business.
Fearless men, their allegiance is to one another, to the oppressed, and to the secret society known as the Brotherhood of the Sword--and they must never surrender to the passionate yearnings of their noble hearts.
A Lady of Love
Beautiful, peace-loving Rowena knows that Stryder of Blackmoor is a warrior, and is therefore a man to be shunned.
But something burns in the eyes of this powerful knight that she has never seen in others of his kind: a tenderness, and a need to love and be loved. Yet to enter his world would be madness--against every principle by which she has lived her life--so she must resist the yearning that would draw her into his arms.
A Man of War
Duty bound to battle for right, Stryder has never desired the comforts of home and hearth--until he gazed upon the exquisite face and form of the incomparable Rowena. He dares not succumb to her sensuous charms, for Stryder is a man sworn to know no love. But when treachery and danger threaten, the noble knight must stand as the unsuspecting lady's champion--though his actions could cost him his honor, his heart. . . and his forbidden dream of happiness.
This collection of literature attempts to compile many of the classic works that have stood the test of time and offer them at a reduced, affordable price, in an attractive volume so that everyone can enjoy them.
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